Purveyor of only the finest in insurance software & travel insurance goods. insured.io // hibackpack.com // the insurance ux survival guide

Steve Johnson is the Co-Founder and Chief Product Officer of insured.io, a company focused on improving the customer journey and accelerating digital transformation for insurance organizations.

He is also the Founder of Backpack, a travel insurance brand that aims to disrupt the way US travelers buy their travel insurance.

Before founding insured.io, Steve held software development and underwriting roles across both personal and commercial lines insurance companies. With more than two decades of industry experience and a background in full-stack software development, art, and design, he brings a unique blend of technical and creative expertise.

He is the author of The Insurance UX Survival Guide, the go-to resource for building great digital experiences in the insurance industry.

He earned a Bachelor of Arts in History from California State University, Sacramento, and is a Pragmatic Certified Product Manager. Outside of work, Steve enjoys all forms of analog media, 1980s horror, hard science fiction, and meticulously tracking every film he's ever watched on Letterboxd.

Most Recently Watched on Letterboxd

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insured.io

The complete customer experience platform for insurance.

Backpack

Travel insurance redefined. Buy once, covered all year for trip cx, bags, emergency med, and more.

The Insurance UX Survival Guide

The go-to guide for building great UX in the insurance industry.

AFK Climbing

Climbing gear for the distinguished climber. Coming soon.

"Wherever you go, there you are."